“Perfume is essentially a gesture of refinement – it makes the world more beautiful and our most intense scent memories are created very early in life – often before we are even fully cognizant. Designed to create a whole reservoir of memories for both parents and infants, the scents are hypoallergenic and, are gentle on the skin and use the lightest of notes including comforting vanilla, calming jasmine and roses, scientifically proven to promote sweet dreams! Spray directly onto skin or into hair after bath time. Each of the scents are named after birthstones to echo the Thameen collection for adults which is inspired by legendary gems – Sapphire Symbol of protection – is a diaphanous blanket of orange blossom and fresh green mandarine that segues gently into cherry blossom, jasmine and violet before settling into a fluffy cloud of vanilla” — press release of the brand. Sapphire was launched in 2016.